Hello Kitty is one of the most recognised animated characters worldwide; an iconic symbol for the kawaii culture of “cuteness”. In 1974, Sanrio created the joyful character, who soon became popular with adults and children alike, becoming a merchandisers dream and a cool collector’s item.

In celebration of Hello Kitty’s 50th anniversary Kokomo have created a health & beauty collection paying homage to the ‘cuteness’ of the brand, showcasing her signature red bow and simple design. Products include Beauty Accessories, Skincare, Cosmetics & Kids lines launching in stores from March 2024 onwards.